PodBook Academy Resources
The "I want to launch a Podcast - how do I do it?" 10-step guide
Creating a Podcast is incredibly simple - surprisingly so! Let's get right on it with the following steps:
STEPS 1 to 5 - Preparation
- Develop a podcast concept. Ask yourself, "Why am I starting a podcast?" and "What is my podcast about?", or phrase it another way, "what's your goal or purpose for your podcast?". Perhaps to generate leads for a business, or to be recognized as a leader in an industry, or to share an important message, or to simply have fun?
- Pick a podcast theme or topic. It should be something you are passionate about. Something you're excited to research and regularly discuss. Search your show's topic in Apple Podcasts (formerly iTunes) to see if there are already podcasts in that genre. If there are, listen to a handful of episodes to see what they're doing well and think of ways they could improve.
- Name your Podcast. Straight from Apple, here is their advice: "Pay close attention to the title, author, and description tags at the and level of your podcast. Apple Podcasts uses title, author, and description fields for search. The metadata for your podcast, along with your podcast artwork, is your product packaging and can affect whether your podcast shows up in relevant searches, and how likely users are to subscribe to it. Make your title specific. A podcast named Our Community Bulletin is too vague to attract many subscribers, no matter how compelling the content."
- Your Podcast format. Will you improvise? Banter? Will it be scripted? Formal? And so on. Interview every time, or guests from time to time? Your podcast should be as long as it needs to be, without being any longer. As for frequency, that's ultimately up to you. Don't set up to fail and promise daily if you can't deliver. If you're not sure, don't specify anything right now.
- You will need some artwork. The short version is that you will need a square image for your Podcast, a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels. You can update it whenever you want. So, for now, you could use any square image. Canva is a great and free site for making images.
STEPS 6 to 8 - Recording
- Whilst you can use your phone, I'm going to suggest for an easier life, use your laptop or even better, a laptop/computer with an external microphone. Don't worry if you don't have the best kit available - you can boost your tech later. So long as you can record yourself.
- As for software, you just need something that can record from your microphone. I use Camtasia (as it does video and audio), but a free option is Audacity. But don't get worried about the software to use if they look complicated - so long as you can make a recording with something, that's good enough for now. You will get better, you will improve - the main thing is that you start!
- If you are interviewing people, Zoom is a great option (it strips out the audio so you can save it as a file), or Skype.
STEPS 9 to 10 - Publishing
- Once you've got your recording, you need to upload to a service that will host and share your Podcast episodes to places like Apple, Spotify and so on. I use and recommend Buzzsprout. When I started out, within minutes I had created my Podcast, got my first couple of test episodes on it and was on Spotify an hour later! Once Apple approved (a few days later) I was on Apple Podcasts (formally iTunes)!
Use this link for Buzzsprout and get a $20 Amazon.com gift card when you upgrade to any paid plan. Free tier available to try it out!
- Make sure you get on Apple Podcasts - if you're not, you're not only missing out on a massive audience, you simply aren't doing it properly. Please apply to Apple Podcasts (BuzzSprout makes it easy) as soon as you have a couple of episodes for them to review.